Beat the heat with Avinash and Nisha Shroff’s Paul Street cold coffees, in hazelnut and eclair flavours, no less
When garments exporter Avinash Shroff and his fashion designer wife Nisha decided to try their hand at the food business, inspiration came in the form of Paul’s cafe in London. So after working out the right blends and formulas for their cold coffee, the Shroffs paid tribute to their inspiration by naming their product after the cafe. “And we wanted our cold coffee to be available even at small shops on the street, unlike most others that are available only in cafes,” says Avinash, about his week-old Paul Street.
Made from a secret blend of instant coffee powders by Hindustan Unilever, Avinash insists that while other bottled cold coffees have a longer shelf life, Paul Street lasts just 10 days and you can be sure of a fresh product. The couple also do a total of three flavours – original, hazelnut and eclair, again with their secret mix of popular syrup flavours.
So where can you grab a bottle of Paul Street that has arrived just in time for summer? “We retail out of a chaat shop in Fountain Plaza called Ajnabi, Fusilli Reasons in Kilpauk and a petty shop inside Olympia Tech Park in Guindy,” Avinash shares. He also adds that once their FSSAI license comes through, more stand-alone outlets and retail chains like Nilgiri’s will be on their radar.
Paul Street cold coffees are priced at `45 for 200ml. Details: 9840052754, 9566184804
— Ryan Peppin
Pics: R Satish Babu