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    Sunburn’s city debut brings EDM’s biggest names to the arena
    Launched in Goa in 2007, Sunburn changed the face of Electronic Dance Music in India, and now makes a foray into the city with a power-packed list of 25 artistes from the best turntables on the globe and a tagline that spells the new direction they are taking — Your City, Your Festival.

    Shailendra Singh, joint managing director, Percept Limited, the man who envisioned, what is now, the largest dance carnival in Asia, tells us that bringing Sunburn to the city made sense because, “Bangalore is home-ground for dance music since this is where it all began. And Bangaloreans know the art of hanging-out and the city has the chilled-out vibe needed for a festival like this.”

    Stars descend
    Featuring EDM genres from deep house and techno to electronica and trance, this line-up eclipses even Goa at the end of the year. With Paul Van Dyke, Fedde Legrand, Dimitri Vegas & Like Mike, Adam Beyer, Showtek, Josh Wink, Wolf Pack and Orian Nilsen as well as India’s ‘gen next stars’, Arjun Vagale, Lost Stories and Anish Sood, Jitter, Shaan, Sartek and more, Singh tells us that the two-day festival is a logistic marvel that moves across two cities and over half a dozen stages. “Bringing down one artiste of this calibre is a massive task, bringing together 25 of them is a herculean effort,” he confides, adding, “The real DNA of dance music is in the festivals and why should people go to Amsterdam or anywhere else when we can very well create our own”. This time around, they even have dedicated stages for the more non-commercial aspects of the genre. They plan to take it to Delhi and Mumbai over the calendar year in order to cater to different regions of the country as well as campus-sized versions of it across India’s biggest colleges and universities.

    Uniting through spin
    Viewed by Singh and his team as an opportunity for social impact, Sunburn arenas are known to go beyond the dance floors. This edition promises flea markets, sports arenas, umpteen foodstalls and the chance to make new friends. “Festivals like this provide an opportunity to meet new people, interact and make friends in a way a packed club never can. So we see Sunburn as a lifestyle product with the power to make a difference to the social quality of life,” he concludes.

    November 16-17. At E-Zone, Marathahalli. Tickets
    (Rs1,950 upwards) at
    bookmyshow.com

    —Susanna Chandy

     

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