Working professionals might be all too familiar with the feeling of being inadequately dressed for those after-work drinks, evening catch ups with friends, or maybe even the odd date they’ve been looking forward to all week. That’s where Gurgaon-based Postfold.com, a new label exclusively for ‘transition’ wear, comes handy. Founded by Ashish Gurnani and Ashray Thatai, it is a reserve of expertly crafted high quality clothes designed with the intent of being apt for the boardroom, the neighbourhood pub and everything in between.
“We found that there was an urgent need for clothes that bridge the gap between office and evening wear. And with the mushrooming of startups, work culture has gone through a change,” shares Gurnani, who met his partner Thatai, while studying at Boston University.
The latest collection, Spring Summer 2016, is divided into three lines — Monochromatic (a bit more serious and formal), Traveller (for those embarking on a vacation or business trip) and Nostalgic Boho (simple, everyday pieces). Offering men a comprehensive collection of casual and formal shirts apart from polos and jackets, the women’s section features dresses, skirts, jumpsuits, shirts and shrugs. The colours are subdued and classy from light blue to navy, coral, and burnt orange, apart from black, greys and white. Promising both comfort and quality, an impressive fact is that they use Supima cotton, sourced from America. “Only about three percent of the world uses Supima cotton. We are the only active license holders in India for the use of this cotton. It is special because the cotton fibres are extra long,” explains Thatai.
The duo soon hopes to set up a brick and mortar store though no plans are in place as yet.
Rs 600 upwards. Details: postfold.com
— Rashmi Rajagopal Lobo