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    The duo behind the Fizz app on staying ahead in the discount race

    IF the thought of spending too much and battling long queues has you breaking into a cold sweat, then cashing in on some bargains doesn’t seem like such a bad deal after all. Having officially launched in October 2016, the co-founder of Fizz, Pragun Khemka, explains his app in just a sentence, “Fizz is an on-the-go app for deals and discounts”. Although started three months ago and currently operating only in the city, Fizz has already found over 300 vendors – restaurants, retail stores, spas and entertainment centres – to work with. The idea is quickly grabbing the attention of shoppers, with the app touching over 10,000 downloads on the Google play store.

    According to Pragun, the value that Fizz offers vendors and customers is pretty straightforward, “Sign up for the app and snag discounts from restaurants and other hangouts that we have partnered with.” Targeting local audiences and businesses, Fizz’s defining factor is its policy for deals. “Unlike Groupon, customers do not have to pre-purchase deals. Just imagine having to work your schedule around a discount voucher that you bought,” he says with a smile, adding, “With the app, all you need to do is walk into a partner restaurant like a KFC, tell them you’re a Fizz user and avail a flat 20 per cent discount.” However, the 23-year-old does admit that this idea still hasn’t caught on as he had hoped, with customers still choosing to work with the pre-purchase system.

    Pragun and his partner Aditi Jalan have been working on the app for almost a year and a half, and have integrated new features like a Fizz wallet and an additional 15 per cent student discount over the last couple of months. In time, the entrepreneurs hope to add theme parks and entertainment centres to their kitty and create unique deals for users.

    —Rebecca Vargese

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