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    A new online marketplace, Eazelly.com, gives artisans a platform to showcase their handmade products.

    When Bengaluru-based Nimrita Genomal (29) started Eazelly.com—along with her Dubai-based brother, Angad Singh Ahluwalia and sister-in-law, Sonal Gupta—little did she know that it would turn into an online marketplace with 30 e-shops and an inventory of over 1,500 handmade products. Started last year as a blog, where guest writers would post write-ups on unique finds, last week Eazelly was relaunched as an e-commerce site, modelled along the lines of Etsy.com. “The inspiration stems from the love of discovering (and owning) all things unique. Our products need to be handmade, ‘heart-made’ (capturing the artiste’s passion), and thoughtfully sourced,” explains Genomal, who also runs a PR firm in Bengaluru.
    Allowing designers/artisans to set up their own e-shop, the website lets them respond to customers directly, manage their own inventory, and function autonomously. “The platform is truly plug and play—artisans don’t have to invest a penny to set up a shop. They can just go online and apply to open a shop. We approve within 48 hours!” she reveals. Expect categories such as Art and Collectibles, Clothing, Kitchen and Garden, among others. Genomal picks the brand Paperville—“a Mumbai-based design studio that creates paper products (from Rs 210)”—as a favourite. Another outstanding find is Make Whale (from Rs 3,150), which makes customised 3D printed products,” she shares, adding that they will be enabling international orders soon.

    — Rashmi Rajagopal Lobo

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