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A new active wear brand at the city-based concept store, MaalGaadi, is both organic and multi-functional

Maybe ita��s time to look beyond Nike and Adidas, as Nirali Mehta (30) and Jeenie Madan (31) launch their new active wear brand, Strechery, at concept store MaalGaadi today. Starting off with a T-shirt collection under the name a�?Once is not enough,a�� their workout collection stands apart as it is 100 per cent organic. a�?The cotton is sourced from Orissa, where it is grown in a special environment without seepage of pesticides,a�? shares Mehta, adding that with Stretchery, they wanted people to add fun to what they wear for their workout while being comfortable, natural and ethical. These tees are designed not just for yoga and gym sessions, but also for casual coffee outings. a�?Stretchery falls between the casual and hardcore sports-wear sections,a�? says the Delhi-based NIFT graduate.
Stretchery-1Whata��s in store?
The T-shirts are dyed with natural colours, from rust to yellow, green, black and navy blue. Handprinted and processed such that the prints do not crack, a�?their concept is fresh and unique,a�? shares Shahin Ansari, the founder of Maal Gaadi, adding, a�?The tees are extremely comfortable and soft, giving the wearer a feel
good factor.a�?

Expansion plans
The fit wear brand will soon expand to provide complete active weara��with track pants, bags and accessories on the cards. Launching in stores across Mumbai, Pune and Bangalore in the next 15 days, together with an an online store.
T-shirts from `1,260 onwards. Available at MaalGaadi from August 29. Details: 42103242, facebook.com/stretchery

a��Aishwarya Kumar


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