Ithy ADee’s handloom saris make an appearance at Tharangini
Being Devika Ramarathnam can’t be easy. The Bengaluru-based lady juggles a demanding full time job in IT, running her home, and also her passion, Ithy ADee — a store that retails curated handloom saris, sourced from across the country. Next weekend, Ramarathnam will be setting up shop at Tharangini, a textile arts and crafts space in the vicinity of Sankey Tank.
“My love for handlooms started when I started working. On the suggestion of a friend, I would go directly to the weavers to get better deals for my personal collection. I was so taken with the process of weaving that since then, I’ve always wanted to work in the field,” begins Ramarathnam, adding that it was only last year, inspired by a Jaya Jaitley speech urging people to bite the bullet and follow their passion, that she decided to set up her own store.
Explaining that 60 to 70 per cent of India’s silks come from Karnataka, she shares that the idea is to make the younger lot embrace the sari. “People have a misconception that it is is uncomfortable and I hope to dispel that notion,” she says.
Bringing sari lovers a mix of textiles and techniques, Ithy-ADee’s collection will include Chettinad cottons, Kanchipuram silks, raw silks, linens, tussar silks, Begumpur cottons, Maheswari silks and ikats. Sourced from Karaikudi, the Chettinad cotton saris, she says are coarse and perfect for everyday use, while the Begumpur saris (from Begumpur in Kolkata), are the products of a weaving house she stumbled upon during a weaving trail of West Bengal. “This is a type of technique where threads are woven in such a way that the designs look like they’ve been hand-embroidered,” she explains.
Asked about the curation process, she shares that she picks pieces that she would want in her own wardrobe. As this happens to be for the festive season, the colours are mostly vibrant shades such as aubergine, magenta, cobalt, mustard yellow and flaming red, she reveals. Apart from saris, Ramarathnam will also be bringing along Maheswari and ikat dupattas and khana fabrics from Ilkal in Northern Karnataka.
Rs 1,000 upwards. August 20. At Sadashivnagar.Details: facebook.com/Ithyadee
— Rashmi Rajagopal Lobo