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    Doodle Inc keeps it fresh with eccentric designs

    Their circus-themed smart casuals, complete with loud clowns and origami animals, grabbed eyeballs but Bengaluru-based Doodle Inc insists on keeping things fast moving. Started by Kirti Nair, Meera Hari and Joris Dias last year, this e-store has a mix of art and fashion in their designs. “We pick a theme keeping in mind international trends. Currently, we have over 20 designs and are working on something geeky and nerdy next,” says Hari. Here’s our pick of their top five designs:

    Origami fun: Adorable origami animals like elephants, lions and giraffes make their appearance in these fun-to-wear cropped pants. Pair it with a chic blouse and feel fresh as a doodle in these cotton poplin trousers. Price: Rs.1,560

    Inked dresses: Their circus-themed, yellow-accent summer dress is high on the doodle quotient. Price: Rs.2,098
    Varsity angles: Triangles come to men in the form of the trusted old varsity style. Nothing says classy and trendy like the triangle varsity shirt in cotton twill. Price: Rs.1,990

    Wrap and go: A triangle wrap skirt in cotton twill is the quick fix you need when it’s time to go out on short notice. Bold and full of colour, this one brightens a dull day. Buy it, wrap it and flaunt it. Price: Rs.1,560

    Aztec shirts: After the huge sell out of their half-sleeve Aztec shirts for men, they introduced the same for women but with an added twist, or should we say crop. The cropped Aztec shirt in cotton poplin is an ideal blend of quirky, fun and casual when worn with well-fitting trousers. Price: Rs.1,770

    Details: doodleinc.in
    —Nikita Puri


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