One of India’s most wanted bridal couture designers, Anita Dongre makes her television debut
The definition of reality becomes debatable the moment Anita Dongre gets involved. With her dreamlike designs and exquisite bridal collections that embody the spirit of traditional Indian craft and Mughal grandeur, the celebrity designer is all set to take over the world of reality shows. Making her television debut through the candid wedding reality show Yarri Dostii Shaadi — premiering on February 14 — where she styles the bridal couple and their best friends, the ‘queen of prêt’ is as excited as her fans. Here’s what the designer had to say about her upcoming show, and more:
About Yarri Dostii Shaadi
Capturing exciting moments from the big fat Indian wedding is our motto at Yarri Dostii Shaadi. Since the show is being filmed from the perspective of a best friend, on-set fun ranges from a joyous bride wanting to ride a bike on her wedding day to dancing in her own baarat. The show gave me the freedom to style as I would a real wedding, using my bridal and occasion wear, along with some stunning Pink City jewellery (think artistic jadau and meenakari designs in gold).
On wedding reality shows.
They are definite trendsetters because what you see is what you get. Through these shows, every bride gets an insight into the expertise the designer has to offer about styling and silhouettes.
Your favourite shows on TV.
When I’m unwinding I like watching shows like Masterchef, The Apprentice, So You Think You Can Dance. Amongst the Indian shows, I enjoy watching India’s Got Talent. They are non-dramatic and fun.
What never fails to inspire you?
I think innovation, and going the extra mile. There is no creative satisfaction otherwise.
Fashion in the time of e-commerce.
Fashion in general has been revolutionised by e-commerce. It provides a convenient platform to showcase our creations for a buyer
anywhere in the world.
Styling for films vs television.
Films are scripted, and the styling is usually guided by the plot and the character. It can be extremely challenging, and gives us a little freedom to experiment. However, being part of a reality show like Yarri Dostii Shaadi helps me connect to the bride, and design something exciting according to her personal style.
Premieres on February 14, 10 pm, on NDTV Good Times
—Arya P Dinesh