Meet Sangeetha Raman and her brand, Vitanka, the newest member on the citya��s sartorial block
Age isna��t anything but a number according to Chennaia��s newest sari designer,Sangeetha Raman, who turned 50 on June 7. The textile curator celebrated her half-century with the official launch of her boutique brand of saris on Facebook, which has already overshot 2,000 likes in less than a fortnight. a�?I launched a�?Vitankaa�� a day before I turned a half-century. I have no qualms telling you my age because I believe one is as young as one feels,a�? shares the vivacious entrepreneur. Having been dabbling in this line for over five years, Raman shares that, a�?I have been designing bespoke saris for friends for special occasions over the last few years; Vitanka is the culmination of many months of hard work and encouragement from my family.a�?
The drape story
The better half of former Indian cricketer WV Raman, the designer has an impressive line-up of clientele like celebrity wife Suma Jayaraj, Eashwari Shankar (director Shankara��s wife) and Bharatnatayam exponent Priya Muralee, among others. All set to woo the sari connoisseurs of the city, Raman explains that Vitanka means a�?beautifula�� in Sanskrit. a�?It is for people who appreciate creativity and refinement. Each sari goes through a meticulous process of dyeing, printing and embroidery and comes with bespoke blouses. I am very particular that every sari is completely unique. My motto is one design in one colour and no repeats. Ita��s no fun when
you end up seeing someone else wearing the same thing,a�? says Raman, who works with artisans and ateliers in Kolkata, Jaipur and New Delhi for her sari dyeing, printing and embroidery.
Working with only natural fabrics; her favourites include raw silk, jute silk, Kanjeevaram silk, crepes, chiffons and pure cotton. The history graduate has no formal training in fashion but says that this is not a prerequisite for designing. a�?I am of the opinion that you just need a good eye and a great sense for aesthetics.a�? says Raman who uses various forms of embellishment ranging from kalamkari and brocade borders to hand-embroidery and striking sari blouse designs. a�?My designs vary from the traditional to the trendy, with an occasional twist,a�? she concludes.
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