Why Eesha Zaveri’s contemporary take on crystal clusters deserves a closer look, at Brass Tacks
Mumbai-based bijoux designer Eesha Zaveri’s enthusiasm for bling is contagious. “I change my jewellery every time I change my outfit.” giggles the 26-year-old. A glance at her range of vibrant ‘Druzy’ jewellery will have you loading up on the trinkets yourself. Inspired by geometry, the NIFT graduate presents the latest designs of her silver and gold-plated contemporary pieces at Brass Tacks.
All that glitters
Featuring a specially curated collection of rings, earrings and bracelets, the ‘Druzy’ selection will vie for attention alongside Zaveri’s tamer collection of smaller earrings and studs. “Druzy is basically the glittering effect of tiny crystals that are naturally formed atop mineral stones. Naturally white, we dye the stone in a variety of colours— pink, blue, green, yellow and purple. I love the texture of druzy and the way it sparkles when worn. My designs are simple and uncomplicated since the stone is the show-stopper. My design aesthetic is based on geometry. I love playing with angles and colours. I like to keep the design easy to approach and then play with the hues,” explains the jewellery maven whose creations have been worn by fashionable ilk such as Anushka Sharma, Jacqueline Fernandez and Mini Mathur.
Even as a little girl at school this Baroda native always wanted to make jewellery. “I love wearing long earrings. But recently lots of customers asked to see more studs. So I designed 30 studs and small earrings for everyday wear using my favourite shapes in nature. I added a whole lot of summer colours, some rings and cuffs, and my latest collection was good to go!” shares Zaveri, of the inspiration behind her new line. Started in 2011, the brand is constantly evolving and the designer adds, “I love meeting women wearing my jewellery. Since I started making ceramic and bead jewellery I hope the natural progression is towards finer but affordable materials. I aim to make my brand a one-stop-shop for jewellery lovers.”
Rs 950. At Brass Tacks, from today. Details: 42081767, eeshazaveri.com