Amazon Fashion launches a designer wardrobe for women at the office.
After their stunning line-up of global fashion at the 27th edition of Amazon India Fashion Week, the e-commerce platform hits the racks with Fleet Street by Nari, an exclusive workwear collection for women. Conceptualised by Narendra Kumar, creative director of Amazon Fashion, the collection offers three categories of shirts, ranging from contrast plaids to safari prints.
Mind the detail
Drawing his inspiration from London’s Fleet Street, the hub of British journalism and one of the first places to welcome women into the corporate world, Kumar’s month-old collection is anything but traditional. Encompassing spirit of modern working women, this NIFT alumnus takes care of elegance with subtle detailing like accessorising a crispy cotton white shirt with gleaming white and gold buttons. Offering over 70 chic designs, the shirts have seasonal prints, from abstracts to checks. From The Marylebone collection featuring cotton satins and checks enhanced with waist tie-ups and catchy colours like shimmery golden yellow, he moves on to The Regent collection (think checks, stripes and monochromatic safari prints) and finally a feminine array of cool cotton and georgette shirts with The Piccadilly collection. Equipped with something for everyone, Kumar’s ensemble will take you from a tough day at work to an evening office party with grace.
Shirts from Rs 1,299.
— Arya P Dinesh