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    Amazon Fashion launches its first designer office wardrobe for women

    After their stunning lineup of global fashion at the 27th edition of Amazon Fashion week, the e-commerce platform hits the racks with Fleet Street by Nari, an exclusive workwear collection for women. Conceptualised by Narendra Kumar, creative director of Amazon Fashion, the collection offers three different categories ranging from contrast plaids to safari prints.

    Mind the detail
    Drawing his inspiration from London’s Fleet Street, the hub of British Journalism and one of the first places to welcome women into the corporate world, Kumar’s month-old collection is anything but traditional. Encompassing spirit of modern working women, this NIFT alumni takes care of elegance with subtle detailing like accessorising a crispy cotton white shirt with gleaming white and gold buttons.
    Offering over 70 chic designs, his works are adorned with seasonal prints, abstracts, and checks. From The Marylebone collection featuring cotton satins and checks enhanced with waist tie-ups and catchy colours like shimmery golden yellow, he moves on to The Regent collection (think checks, stripes and monochromatic safari prints) and finally a feminine array of cool cotton and georgette shirts with The Piccadilly collection. Equipped with something for everyone, Kumar’s ensemble is sure to beat anything from an evening office party to a tough day at work with grace. Shirts from `1,299. Details: amazon.in.

    — Arya P Dinesh

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