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    Knife Party and The Bloody Beetroots join the fun at the Smirnoff Experience

    Prepare to let your hair down for what is described as ‘India’s most unfake Electronic Dance Music festival’. While last year the Smirnoff Experience was held in Bengaluru, the second edition moves to Mumbai, bringing in Australian duo Knife Party and The Bloody Beetroots—the electro house project of Italian musician Sir Bob Cornelius Rifo—as headliners. Adding a desi flavour to the line-up is Delhi-based rock electronica outfit Dualist Inquiry, as well as Sound Avtar, Sandune and Kris Correya from Mumbai.
    Centre stage
    “Right from the artist line-up to the combination of music, Smirnoff Experience is a little unconventional,” says Correya, adding that essentially it is “a big party where the crowd is equally involved, which is the perfect atmosphere to perform in for every artiste.” Revealing that we can expect bass, funk, vocal and jazz elements in his set, he says he’s most excited about catching up with his fellow Indian artistes, apart from catching some of the big-name acts.
    Making a debut
    These, of course, include Sir Bob Cornelius Rifo, the force behind The Bloody Beetroots, who will be playing in India for the first time. Summing up his sound as ‘digital organic chaos’, Rifo says there will be ‘a lot of new material’ in his set, and that he’s excited about playing at such an unpretentious festival, as well as hoping to have the chance to ‘soak up the culture’ and explore the city before continuing on his world tour. “I’m planning to stay all through the festival, tune into the vibe and enjoy all the acts. I am sure it will be sensational,” signs off Correya.
    April 17 at The Dome, VSP Stadium, Mumbai. Tickets at Rs 1,500 upwards on meraevents.com

    Maegan Dobson Sippy

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