Indian TV expands its reach to Infinity
A new addition to the world of television, Viacom 18 launches Colors Infinity, an English entertainment channel, the latest since their last endeavour Comedy Central. Speaking of the decision to launch Infinity, Ferzad Palia, EVP, Viacom18 and head, English Entertainment says it has been in the works since 2012, as Comedy Central did very well. “Through research we realised that there was a gap in the market when it came to new shows, and what’s being aired as new, are reruns and old series,” he says, adding that their entire focus is on essential viewing, a trend fast catching on. “What this means is that rather than download series illegally or binge-watch later, the channel will air three episodes, back to back,” shares the EVP. Their format will also see a new show being aired every day.
Thus far, Orange Is The New Black, Fargo and Better Call Saul are part of the starting line-up, curated by Karan Johar and Alia Bhatt in collaboration with Viacom 18. “They are very fond of watching TV and are very clued in to what is happening in the world of television both abroad and in India. So based on their suggestions, we’ll be looking to bring trending shows to India,” Palia shares.
While they have a library of 2,000 plus hours of content, ranging from drama and comedy to fantasy and crime in the fictional category, and dance, cooking, magic and music in the reality section, Viacom 18 also hopes to bring in mini-series and premium biopics. We love that superhero series such as The Flash are also part of the line-up. Aiming to target metros and smaller cities and towns, Palia clarifies there is something for everyone.
Currently tied up with studios such as Warner Brothers, NBC Universal, Sony Pictures Television, BBC, Twentieth Century Fox, come fall, you will be privy to new shows and seasons on the day-date format. While they won’t air the latest episode simultaneously all the time, it will be a very short lag, promises Palia, with few world premieres too. Expected to go live in two weeks, the channel will be available across DTH and digital cable platforms on SD and HD formats.