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    Indelust sets up shop in the heart of the city

    Entreprenuerial couple Sana Rezwan and Nihar Sait follow up their recently launched portal Indelust.com with a brick and mortar store, spread over 2,500 square feet at a prime spot in town. Their vision is to provide ethically sourced fashion and decor to customers. Available in the US and India, the store stocks a wide range of Indian designers apart from artistes and artisanal products. “Sustainability is at the heart of Indelust,” says Sait, co-founder and creative director. “And we wanted a strong presence in India to inspire our designers and artisans. Also to create a marketplace for their creativity within their home country.” Indelust also partners with NEST, an NGO that assists designers in creating products ethically, and artisan groups that are striving to preserve ancient crafts.

    0512BuyLead12On the inside
    Aiming to enhance your shopping experience, the couple has worked the ambience as well. The large airy store features white washed, exposed brick walls with clean lines and clear spaces. “This best showcases the richness, craft and originality of the collections,” Rezwan tells us. The huge retail space also doubles up as a photography studio, trunk show venue, and space for art exhibitions, book launches, film screenings and other arty events.

    0512BuyLead5Designer focus
    The collections are classy and understated and include garments, jewellery, art and home decor. Labels include Abraham & Thakore, No-Mad, Huemn, Drvv, Josh Goraya, Akaliko, Janavi and CmpltUnkwn. Popinjay — a range of handmade handbags reflect age-old craft techniques that imbue history and local culture finds place on the shelves here, as does Kardo—contemporary menswear that boasts fine attention to detail with fun elements like hand-stitched elbow patches, ribbon tapes on shirts or contrasting fabrics for trouser pockets and seams.
    We were particularly intrigued by the luxe range of androgynous garments for the fashion forward woman — Bodice by Ruchika Sachdeva, that blends classic black and whites with hints of ivory. En Inde, a jewellery brand by Anupama Sukh Lalwani and Sonal Sood, teams up with Indelust to create edgy, contemporary and quirky pieces, which are one of the highlights here. Stock up on some beaten copper artefacts from Uttarakhand by Coppre or a bag by Dhora, a label by Aavriti Jain and Siddharth Daspan that is inspired by Rajasthan.
    Some of their products are sourced from All Indian Artisan and Craftworkers Association (AIACA) and they plan to soon include more artisanal products from other groups from economically backward communities. Rs.2,000 upwards. At Prestige Poseidon, Residency Road. Details: 22533250

    —Rashmi Rajagopal

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