Entrepreneurs may be fronting a few campaigns, but fashion brands prefer the tried and tested formula of Hollywood biggies
FROM perfumes to watches — Hollywood’s tryst with luxury brands is well known. Take for example the already familiar associations like Johnny Depp for Christian Dior’s Sauvage or Eddie Redmayne for Omega. In fact, this time Louis Vuitton went a step ahead and chose Japanese anime Final Fantasy heroine Lightning for its Spring Summer 2016 collection. Now that the competitive spirit is high, let’s look at what the other brands are doing
—Compiled by Seema Rajpal
This time, the clothing line of Mango had a new collection in mind for which it chose model Kendall Jenner as brand ambassador. The collection we are talking about is Tribal Spirit, inspired by the African Savannah. However, the 20-year-old and the Spanish brand are facing severe backlash online, about what a “white model” is doing endorsing a collection inspired by the African Savannah. Most of the comments have been directed towards Mango and so far, they have remained tight-lipped about the criticism coming their way.
Calvin Klein’s watch and jewellery campaign is a double delight. Mother-daughter duo Lisa Bonet, in a two-piece bikini under a sheer cover up, and Zoe Kravitz, in a simple maxi, feature in the new campaign of the American fashion house. This tops other triumphs — she walked the ramp for Alexander Wang’s final Balenciaga show and started featuring in their campaigns last October. What’s next, Kravitz?
Proving the adage that ‘beauty is timeless’, Susan Sarandon, at the age of 69, was chosen as the L’Oreal Paris brand ambassador last month. Names like Julianne Moore and Eva Longoria are already with the French cosmetic and beauty care giant and now Sarandon becomes the spokesperson for their Age Perfect line. Known best for her roles in Little Women (1994) and Stepmom (1998), the American actor is also a BAFTA and Academy award winner. L’Oreal Paris made this announcement via Instagram just a week ago and in their promotional videos, she talks about how she prefers the tag ‘mother’ in place of Oscar-winner. Wow, you’re worth it!
Lea Seydoux became a familiar name in Hollywood with movies like Inglorious Basterds and Mission: Impossible Ghost Protocol, and now with the Bond girl’s association with French luxury brand Louis Vuitton announced last week, it is clear that she is here to stay. The 30-year-old’s first outing as the face of the brand came last week, where she rocked the custom-made black body suit, under a sheer black gown at the UNICEF fund raiser in Los Angeles, hosted by Louis Vuitton. Known to have signed up stars like Angelina Jolie and singer Jennifer Lopez, the brand intends to launch its new advertisement campaigns with Seydoux soon.
In November last year, Australian actor Chris Hemsworth was announced as Tag Heuer’s new brand ambassador. The videos and posters of the ‘Don’t crack under pressure’ campaign perfectly captures the TAG Heuer Carrera Heuer 01 watch and the actor’s good looks. The 32-year-old joins the likes of footballer Cristiano Ronaldo and model Cara Delevingne who are with the brand already. His next movie The Huntsman: Winter’s War is as much awaited as his next series of posters for the Swiss watch brand.