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    Our pick of feminist expressions going viral.

    THE last few months have seen women take centrestage, with several socially-oriented online campaigns dealing with issues like body shaming, eve-teasing and hypocrisy over sexuality. Monica Dogra’s Shiver—from her latest album, Spit—is one of them. The video features a girl (dancer Reshma Gajjar) who goes to audition at an old theatre and performs a range of “feminine expressions”. It also has appearances by well-known hair stylist Adhuna Akhtar and the out-of-the-closet hair and makeup artist, Elton Fernandez. With Gajjar’s powerful performance and Dogra’s haunting narrative, the video pushes for decriminalising consensual relationships, irrespective of gender. “This project is an attempt to start a conversation about issues we often stay quiet about. It is also a call for a sisterhood of sorts, of women to celebrate their spirit, however different they may be,” says the 33-year-old singer and actor.
    Meanwhile, Put Chutney, along with Taapsee Pannu, released Yes Na Yes No Naati No, a music video set to Santhosh Narayanan’s popular song, Come Na Come, from the movie, Soodhu Kavvum. The peppy-yet didactic video, written by Sofia Ashraf, talks about the issue of consent, taking forward a conversation that the movie Pink reignited recently in public forums. Rajiv Rajaram, creative director of Culture Machine, of which Put Chutney is a part, addresses criticism about how we are trivialising important societal discussions like feminine expression by making it a social media trend. “We, and others like us, are only trying to trigger a dialogue and if that’s going to be called cashing into a trend, so be it. As long as the video achieves what it set out to, nothing else matters,” he says, asking us to expect more women-centric content from the digital channel in the coming months.
    — Lavanya  Lakshminarayanan


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