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Nagpur designer Shruti Sanchetiai??i??s new collection celebrates vintage elements in contemporary style

For most of us, folklore means the stories of a community, passed through the generations by word of mouth. But for Nagpur-based designer Shruti Sancheti, it is about drama, dance, music, poetry, even fauna and flora. Inspired by European folklore, she launched her new collection titled Folk Flaire on carmaonlineshop.com launched recently. Right now, she is busy taking part in Whoai??i??s Next, the renowned fashion trade show in Europe organised twice a year in January (20-23) and September at the Porte de Versailles in Paris.

Says the 41-year-old designer who retails in stores such as Kashish (in Hyderabad), Aza, Amara and Atosha across Mumbai and other cities under the brand name ai???Pinnacle by Shruti Sancheti, ai???My new collection is global at heart, yet Indian in soul.ai??? Interestingly, her designs are worn and appreciated by her peers Ritu Kumar and Shaina NC. With prominent public figures such as actors Prachi Desai and Zareen Khan and Union Minister Smriti Irani and politician Nitin Gadkari also endorsing her designs, Sancheti has come a long way since her debut titled ai???Sufiana from Pinnacleai??i?? in 2012 at the LakmAi?? Fashion Week.


Her muse Buy rocaltrol manufacturer
On what inspires her, the senior faculty of International Institute of Fashion Design, Nagpur, says, ai???Anything old world and timeless gets me thinking. I love recreating this restrained elegance in my contemporary designs.ai??? For her Spring Summer 2017 collection, she deftly blends handwoven denim, khadi silk, cotton, mulberry silk and Chanderi with a European sensibility. She specialises in using base fabrics teamed with suede and mesh, crafted into maxis, midis, pleated skirts, off-shoulder blouses and dresses, wide-leg pants, asymmetrical reversible jackets and bombers ai??i?? all embellished with petit point embroidery, appliquAi??, cut work and bead-work.

Palette point
A dainty and refined colour palette consisting of soft hues is what Sancheti is known for. Her kind of colours? Not your mundane reds, blues and greens, but marshmallow, apricot, ecru, muted indigo, chartreuse, canary yellow and poppy red.

India first

This MBA graduate has also showcased at the Indian Textile Day at LakmAi?? Fashion Week 2015 and also at the Wills India Fashion Week 2014, besides at Hong Kong Fashion Week. Says the alumnus from JD institute of Fashion Technology, ai???I have always believed in the unsurpassed legacy of Indian textiles and craftsmanship. Collection after collection, I have worked with the rich heritage of Indian weaves and embroidery to make Indian craftsmanship a global phenomenon.ai???

Price: `8,000 – `37,000
Details: carmaonlineshop.com and

ai??i??Nishad Neelambaran


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