Fluorescent colours or daring cuts? Suhasini Damian and Dasha Yatsenko are now pros at fashioning the bikini
Besides a shared love of water, Auroville-based Suhasini Damian and Dasha Yatsenko also enjoy fashion design. Their partnership has resulted in bikinis that are scorching Pondicherry. Born and raised in Pondicherry, Damian, of German and Indian descent, and her friend Yatsenko, of Russian and Ukranian descent, started 4Shore last December. Graduates in design from Auroville’s Lilith Design School, the 22-year-olds are now looking to capitalise on Pondicherry’s recent interest in surfing. From triangles and bandeaus to corsets, they have it all. “In each piece we incorporate different styles such as fringes, braided straps, racer back, ruffles and decorative beads. We play with combinations of different colours and prints, such as florals with solids,” begins Damian, who also plans to create bikinis in different sizes and styles. “We want people with large frames to have options, too. If it is a custom bikini for a client, it would depend on what they would want and feel comfortable in,” she says.
The bikinis are made from spandex and elastic, and is sourced from Germany, Switzerland, Mumbai, Chennai and Tirupur. As for recent bikini trends, the duo is highly impressed with crochet, macramé, neons, cut-outs, bustiers and fringes. “Bohemian is one of our favorite styles in swimwear,” continues Yatsenko. Ask them about their inspiration and Damian points at Australian swimwear brands like Roxy, Billabong and Rip Curl. “We also follow some bohemian trends from brands like Volcom, L’space and Missoni,” she says. While most of their clientele are expats, the duo hopes to attract the locals at Auroville even as they retail on their FB page.
Long and lasting
Besides bikinis, Damian and Yatsenko hope to soon include board shorts, rash vests and summer dresses. “Our customers can choose the colour of fabric and style.If there is a specific request we also make dresses. We are currently designing a wedding dress for a friend,” says Damian.For first-time bikini buyers, Yatsenko suggest a few tips: “Always rinse your bikini or swimsuit after use, especially after being in the ocean because salt water damages the fabric and elastic. And make sure you always untie the straps before rinsing and drying, as it keeps the straps from wearing out.”
Their bikinis are priced from Rs.1,500 onwards. Swimsuits are available for kids and adults. Details: email@example.com