A� Brand Avatara��s Fashion Premier WeekA� has eight designers and an exhibition.
Among the events postponed due to the floods last year was Brand Avatara��s firstA�FashionA�Premier Week. But they are back with a line-up of eight designers, including Sri Lankan designer Indrajith Indar and Hyderabad-based Maheshwari Ayyapa. This three-dayA�fashionA�showcase at the Crowne Plaza Adyar Park, starting today, will also feature an exhibition by the same designers.
While city-based Osman Abdul Razak will kick-start the event today, The Peacock Bride 2016 collection, from the eponymous fashion brand Falguni and Shane Peacock, will offer a befitting finaleA�onA�March 20. Speaking about customising for Chennai, Falguni says, a�?I want Chennai to wear our main line, which is stronger and edgy, rather than create something else for the city.a�?A�ExpectA�ball gowns, crop tops and printed skirts in mint green, scallop pink, ivories, silver and gold. a�?Destination weddings are all the rage now, so keeping that in mind we have done a lightweight and summery line featuring embroidery from the waist upwards,a�? says the designer. Featuring net tulle, tone-on-tone embroidery on raw silk and other fabrics, even the summer trends for 2016A�call for less embellishment, A�points out the designer.
Need to experiment
Popular with international artists, especially singers Katy Perry and Beyonce, the Mumbai-based designer says that Beyoncea��s willingness to experiment merges well with their edgy style. Thus they have collaborations like the custom black skirt Queen B wore for her Super Bowl performance. a�?There are pros and only pros to designing for Hollywood celebrities as it is with them we can really let our creative juices flow as opposed to doing a simpler line,a�? concludes Falguni.
Brand Avatara��sA�FashionA�Premier Week begins today, till March 20. For the fashion show, entry by invite only. Crowne Plaza Adyar Park. Details: 24994101
a�� Seema Rajpal