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      Brand Avatar’s Fashion Premier Week  has eight designers and an exhibition.

    Among the events postponed due to the floods last year was Brand Avatar’s first Fashion Premier Week. But they are back with a line-up of eight designers, including Sri Lankan designer Indrajith Indar and Hyderabad-based Maheshwari Ayyapa. This three-day fashion showcase at the Crowne Plaza Adyar Park, starting today, will also feature an exhibition by the same designers.
    While city-based Osman Abdul Razak will kick-start the event today, The Peacock Bride 2016 collection, from the eponymous fashion brand Falguni and Shane Peacock, will offer a befitting finale on March 20. Speaking about customising for Chennai, Falguni says, “I want Chennai to wear our main line, which is stronger and edgy, rather than create something else for the city.” Expect ball gowns, crop tops and printed skirts in mint green, scallop pink, ivories, silver and gold. “Destination weddings are all the rage now, so keeping that in mind we have done a lightweight and summery line featuring embroidery from the waist upwards,” says the designer. Featuring net tulle, tone-on-tone embroidery on raw silk and other fabrics, even the summer trends for 2016 call for less embellishment,  points out the designer.
    Need to experiment
    Popular with international artists, especially singers Katy Perry and Beyonce, the Mumbai-based designer says that Beyonce’s willingness to experiment merges well with their edgy style. Thus they have collaborations like the custom black skirt Queen B wore for her Super Bowl performance. “There are pros and only pros to designing for Hollywood celebrities as it is with them we can really let our creative juices flow as opposed to doing a simpler line,” concludes Falguni.
    Brand Avatar’s Fashion Premier Week begins today, till March 20. For the fashion show, entry by invite only. Crowne Plaza Adyar Park. Details: 24994101

    — Seema Rajpal

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