For those who are not associated with radio and are just consumers, let me tell you that the success of a show or a presenter, is directly proportional to the amount of work that goes into that gig. As a listener you’d probably give credit or criticise the way a presenter puts forward a piece of content but the truth is that working for radio, be it on-air or off it, is all about team work.
Try this, zero in on a particular radio station and listen to it (whenever you can) for a period of one month. You will notice a great on-air camaraderie during certain parts of the month and sometimes you will encounter forgettable radio experiences. Why this happens in many stations, needs to be looked into by the higher ups. But putting it in a nutshell, this happens because there are spurts of sincerity in such stations.
The exercise is for you to have a bird’s eye view as to how a station functions and if you look a little too closely you will be only disappointed and not intrigued. The focus of a great radio sound gets lost because of lack of professionalism, which stems from being part of unproductive gangs at a radio unit. Today, the best way for a presenter to achieve what he or she wants is to walk-in, do the show, and walk out. The time spent on pointless chatter about bags, watches and fellow employees could be put to greater use if the focus was creating a greater radio sound to the listener.
Many stations resemble a school. When the clock strikes five, it’s like a school bell going off where you see all the students rushing out to go home. It’s funny when you see grownups do the same thing! These people need a standing ovation for their comic timing and for the effort they take to bring a station down. See you next week.
— Niladri@radiowave (email@example.com)
The writer’s views expressed here are entirely in his personal capacity.