Travel retail in Hyderabad just got a luxurious upgrade. Parcos, leading multi-brand perfumes, skin care and cosmetics retailer, has opened its doors at Rajiv Gandhi International Airport (RGIA), Shamshabad. Touted as the destination for body care products in India, the brand’s store creates an environment to make customers experience the luxury shopping of top beauty brands under one roof. After mesmerising cities such as Chennai, Bengaluru, New Delhi, Mumbai, Pune and Ahmedabad, it is set to floor the City of Nizams now.
The 500-sq ft showroom features brands like Sisley, Shiseido, Clarins, Elizabeth Arden from the skincare category and perfumes brands such as Cartier, Gucci, Burberry, Versace, Armani, YSL, Dolce & Gabbana, Issey Miyake, Paco Rabanne and many more.
Highlighting the most preferred brands by the customers, Rahul Gandhi, manager, operations, Parcos, says, “1 Million by Paco Rabanne is a perfume that has been accepted worldwide. Despite its presence since 2008, it is a high selling product in the current market.” This men’s perfume is an incarnation of one million eau de toilette. The Intense fragrance tells a tongue-in-cheek -tale of seduction. Dangerously addictive, this woody spicy leather gleams within a suave and sophisticated golden bottle.”
Parcos loves to call itself a travel brand and what better place than the international airport, rated among the best in the world, to set up shop? Rahul also states that other brands such as Versace and Gucci are among the leading ones. With the new store, Parcos introduces its customers to new editions by Mont Blanc, Carolina Herrera, Lacoste and Mr. Burberry. The city loves intense, as opposed to subtle, scents.
The brand houses the Legend Spirit series by Mont Blanc. Inspired by all forms and shades of white, from snow to marble, the composition creates a fresh, virile and intense fragrance. Parcos has recently introduced the CH Men Prive by Carolina Herrera which is a combination of whiskey with black leather and also has accords of grapefruit and pomelo. Coming from the house of Gucci, the Bamboo edition comes in floral and woody fragrances. Apart from these, the Lacoste Pour Elle has a subtle fragrance which is a combination of fruity and floral notes of mimosa, jasmine, white flowers, and vetiver. The Versace Eros is among the latest arrivals. Inspired by the Greek god of love and son of goddess Aphrodite, it’s a mix of mint oil, green apple and Italian lemon.
Cartier’s La Panthere for women’s is something that stands out. The fragrance is sensual and bold floral chypre. The perfume is created by the central notes of gardenia and animalistic musk that gives it the royal aroma. Price: `11,000. Perfumes from `2,000 to `12,000 and skincare products from `1,300 to `40,000. Details: 66546370
— Nishad Neelambaran