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    Malasa plays up subdued shades and dainty embellishments in its elegant ethnic collection

    For Delhi-based Nimrit Gill, a degree in economics from London School of Economics took precedence over a design career. That is, until she spent a summer interning with her designer mum Jyoti Gill and changed tracks. “My parents always told me I was artistically inclined but I did really not want to be in the business. Until that summer when I finally realised what I was meant to do,” Gill tells us.
    After assisting her father, Gurnir Singh Gill, who exports to pret houses like Missoni and Armani, and her mother, Gill launched Malasa, armed with a masters degree from the reputed Maragoni Institute of Design, in collaboration with Jyoti.

    BuyLead6By the hand
    Malasa specialises in fine, intricate  hand-embroidery. “I love playing around with embroidery and I much prefer hand-embroidered garments to those by a machine.”

    Malasa’s spring summer 2014 collection sees a mix of lace, tulle and georgette fabrics in flowy, ethereal silhouettes that embody romance and French glamour. The colour palette is understated with soft hues like blush pink, ecru, peach, vanilla and light rose detailed with pearl and kora work. Perfect for occasion wear. She pays close attention to the backs of each garment, adding textural elements and interesting details like racer backs, key holes and sheer panels.

    Western influence
    She also cleverly combines subtle western elements into her traditional Indian designs. Lace is generously used, even on churidars. The cuts are  sleeker and  Gill tells us that the anarkalis can be easily transformed into gowns by ditching the churidar and dupatta. Essentially, each outfit is something that she would wear herself. “I’m all about understated elegance, so my designs are an extension of my personal style,” says the 25-year-old.

    Going global
    Gill aims to expand globally with a first store outside India in Dubai where she says there is a great market for her clothes. Right now, she is also focusing on stocking in stores across the city. “I’ve been  approached by a lot of people asking me to stock with them so I’m exploring that for now, after which I will work on expanding globally,” she signs off.

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    —Rashmi Rajagopal

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