Berlin fashion house ElektroCouture & Friends brings technology to fashion
This year at the LakmA� Fashion Week Summer/Resort 2016 there was an added buzz. The reason? The participation of Berlin fashion house ElektroCouture & Friends. With people being so dependant on technology, Lisa Lang, founder of the label, feels that therea��s no time like now to embrace the untapped world of tech-integrated fashion. a�?Fashion has always been influenced by technology a�� right from the sewing machine to zippers and stretchable fabric, which was originally designed for astronauts,a�? she begins.
Featuring a line up of other designers like Lina Wassong, Melissa Coleman and Valeria Lamontagne (who has worked as a consultant with Cirque Du Soleil, and mounted an exhibition at the 2010 Vancouver Winter Olympics), the collection uses light to make each garment come alive. a�?Light is positive technology. But we also need to look at functionality. Earlier, garments with batteries needed to be changed and wires had to be replaced. But here, each piece has batteries that are rechargeable, with inbuilt docking stations. Some of our garments also feature sensors that make the fabrics light up based on the sound around the wearer,a�? shares Lang, who has joined forces with the other designers to construct unconventional silhouettes. Expected to be on sale from the second week of April, the line includes dresses, scarves, jackets, tops, necklaces, rings and bracelets.
While ElektroCouture is more outright with its a�?gadget garmentsa��, subtle stabs at technology in fashion have been made by a host of designers from Alexander Wang and Versace to Marchesa and Chanel, who recently showcased their 3D printed collection. a�?Ita��s not a question of who. Ita��s a question of when,a�? says Lang. And as far as India is concerned, she feels that ita��s the perfect market for wearable tech. a�?India has beautiful fabrics and technologically, ita��s very competitive,a�? she says, adding that one of her dresses is a homage to Mumbai. a�?It has a netted bodice and the lit up skirt features the Mumbai skyline.a�? In terms of sustainability, she shares that theya��re working to create pieces that are solar powered and harness energy from movement.
Ready-to-wear: Rs 37,500 to Rs 97,500; showpieces: Rs 7.5 lakh onwards.