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    Adventure escapades get easier with 10Kya

    An e-commerce platform that aspires to be a one-stop shop to buy or sell passion-related products and services, 10Kya is for those with wanderlust. Tapping into activities like camping, diving, trekking and yachting, it was started by Sharad Gupta and Anjali Garg, when they realised it was confusing for a traveller to indulge in an adventure activity on an impromptu or even a planned basis. “We felt there was a customer need that could be fulfilled with a passion discovery platform,” begins CEO, Gupta.
    Simple and uncluttered, their website categorises activities by passion (adventure, romance and fashion) or playground (sea, mountain, kitchen). “Once the customers pick a passion, they can buy the gear, clothes or activity related to it,” Gupta shares, adding that you can purchase tickets for activities or workshops across the globe. Astro Landscape photography expedition to Indonesia and Bali, anyone?
    With over 4,000 visitors a day, and already two lakh registrations since they started a few months ago, 10kya hopes to bring together like-minded people for an experience that does not compromise on quality. Currently, they stock high altitude climbing equipment, diving suits, cycles, skates, surf boards, fishing and photography gear. Culture vultures will be happy to see musical instruments, art and craft material, and urban gardening material and equipment available, too. Techno geeks, look out for the upcoming radio-controlled models. Brands they stock range from Callaway and Canon to Ray-Ban and Apple. As of last week, users can look forward to the ‘Passion Activities’ section. “That has specialty tours like photography and adventure-based ones. We are looking forward to an overland truck tour of Ladakh for photographers and explorers,” reveals Gupta, adding that a mobile app for Android and iOS devices will be launched later this year.
    Details: 10kya.com
    —Jurish Nath

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