Get your dose of timeless fashion at Amaranthe
Lending Indian and global designs, Amaranthe, a charming boutique in Whitefield, houses everything from kurtas and tunics to dresses, saris and trousers to cater to casual, business and occasion wear needs. Set up in a quaint sunshine yellow bungalow with a starkly contrasting ink blue door, the interiors are reminiscent of old world luxe shopping experiences. “The idea is to keep contemporary and global, without too many ethnic influences,” explains Divya Murthy, who runs the month-old store with husband Venkatesh and designer Anamika Pathak.
The collections are categorised into Indian essentials, which include saris and kurtas; Linen Shop, dedicated to pure linen garments like tunics, skirts, dresses and kurtas; and Power Wardrobe – business dressing that ranges from plain skirts to silk tunics, jackets and trousers. Apart from linen, the fabrics employed include silk and simple cotton, making them perfect for every occasion. We found the designs to be simple with classic cuts and colour combinations, a refreshing change from boutiques trying hard to be different or making an unsuccessful stab at something novel.
Cotton and silk
Those with a weakness for skirts will love the purple terra skirt in terracotta cotton. Part of their Power Wardrobe collection, a simple red-violet, pencil cut piece is made more special with the addition of a thin black border and triangular slit to one side, best worn with a slinky black top for an evening out or a crisp white shirt for a busy work day. Go the lazy chic way with their cotton silk harem pants, available in rust, beige and black. The flowing cotton silk fabric is nipped in at the waist and flares out just below, offering a flattering silhouette — ideal for an effortlessly stylish summer day. We also love their angarakha tunic in dull gold and black. Crafted from mul fabric, the piece comes with pintucks at the shoulders, while the interesting button detailing at the waist adds another design element to the garment.
Rs 1,500 upwards. At Whitefield. Details: 9343966191