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    Being numero uno on your city’s radio and that too in the entertainment capital of India, Mumbai, means a lot of responsibility both on and off-air. And remaining at the top is far more difficult than getting there. It’s about building your personality on-air brick by brick and, when there is acceptance, you know then that you have contributed to the skyline. I caught up with Mumbai’s number one RJ, Siddharth from Big FM, to find out about his love for the listener, his first television experience and his role at this year’s IRF 2015 (International Radio Festival).

    Tell us about your new TV show.
    Shukriya on Zee Zindagi is a beautiful, heart-warming segment where we celebrate relationships and give people the platform to express their love and affection towards the one person who has contributed to their life in a way no one else has. Every episode will be dedicated to one story, which will be an emotional and exciting journey of how one ‘shukriya’ can mean the world to someone and spread so much happiness.

    What does it mean to hold pole position on radio?
    Though numbers are important and make the success of the show measurable, it’s your connect with the audience that really matters. It’s really amazing to share your thoughts with so many people listening to you on a daily basis. If things are conveyed with utmost honesty, along with the right emotion—be it wit or even sarcasm—it becomes quite easy to communicate. But yes, being number one in a market like Mumbai excites me.

    Your role at the festival in Switzerland?
    It is a great honour for me to be the only radio jockey from India representing Indian radio on a global platform. International Radio Festival (IRF) showcases some of the world’s best in music radio programming. Winning the ‘Sound of Music’ contest is a splendid feat for both 92.7 BIG FM and me. At the event, each station will broadcast their local radio show for the listeners where visitors can watch how radio is produced by some of the world’s leading radio presenters and radio stations—live on-air across Zurich (on FM 87.8 MHz and 88.1 MHz) and on DAB+ across Switzerland (till August 30).
    See you next week.

    — talkingradio@gmail.com
    The writer’s views expressed here are entirely in his personal capacity.

     

    Niladri

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