College student Zorra Raj shows us a thing or two about chunky accessories and the bohemian print
She is 20 and has her own boutique, a Facebook page and a soon-to-be-launched website. Zo’s is a fashion boutique started by Zorra Raj, in Wallace Garden. Growing up with cousins who were studying fashion designing, she was introduced to styling at a very young age.
“Attending their college shows made me more interested in fashion. As young girls, my sister and I used to try making clothes and jewellery out of whatever we’d find. And during my visits to countries like New Zealand, England, Hong Kong and Dubai, I realised that we don’t get anything that quirky and chic at an affordable price here, which is when I decided that I had to start a label that would offer stylish clothes at low prices,” shares Raj. With financial help from her father, the final year fine arts student from Stella Maris College was ready with her boutique in August. Curated, with some outfits designed by Raj, the line includes dresses, tops, tunics and accessories like handbags, sunglasses, necklaces and bracelets.
What’s in store?
With attention-drawing animal prints, block prints and sequins, the fabric and the material is sourced from Korea, Sri Lanka and Mumbai, besides the city. Using chiffon, silk, cotton and satin, and with a penchant for bright-coloured and chunky neckpieces and bracelets, Raj says, “Flowy tops and dresses are picking up in the market with people preferring leopard prints and floral designs. With regards to accessories, people are moving away from simple and elegant necklaces and sunglasses to funky and ‘out there’ ones that are bold and quirky.” While she has ready-to-wear pieces, she also offers customisation with regards to size, colours and patterns. With maximum orders from teenagers, working women and college students, Raj shares that her Bohemian print maxi and neon pink and green sequined dresses have received overwhelming response.
Ask her how she balances work and studies and she smiles, “I am available at the boutique from two in the afternoon, after my classes. I also try to get some stitching and curating done during the weekends.” She is going to introduce Indo-Western kurtas and dresses in the next three months, besides launching kids wear and footwear. “Funky and bright coloured kurtas have always held a fascination for me,” shares Raj, who plans to pursue a Master’s in fashion design after a year.
At Wallace Garden. Priced from Rs.200. Details: facebook.com/zoslove, 9159972707
With inputs from