BCBGeneration opens its doors to fashionistas in the city.
Short for bon chic, bon genre, a French phrase translating to ‘good style, good attitude’, the brand BCBGeneration is certainly true to its name if its international fan following is anything to go by. Part of the BCBGMAXAZA-RIAGROUP, the label now opens shop in Bengaluru, while their first two outlets are in Delhi. Three more stores are coming up—in Mumbai, Ghatkopar and Noida. The brand is helmed by creative director Joyce Azria, the daughter of founder Max Azria. Business head, Vishal Trehan, tells us more.
The current line seems travel ready.
The theme this summer is The Explorer: Indonesian Tropical. The ease of the tropics brings easy silhouettes in airy fabrications. Think long tops with cropped and unstructured pants. A 60s and 70s bohemian influence translates to crinkled gauze tunics and natural cotton stripes with lace trimmings. The palette is a mix of exotic red and celadon green. Palm frond motifs and other tropical prints also dominate.
What’s on the accessory front?
When it comes to footwear, we have a mix of high heels, espadrilles, pumps and ballet flats. You can complete your look with our range of totes, clutches, satchels, shoulder bags, scarves, hats and jewellery.
How is it curated for the Indian consumer?
The range offered is exactly the same as a customer would get at any BCBG store across the globe. However, the collection for India is carefully chosen taking into consideration the trends, weather conditions, and feedback on styles that work for the average Indian girl.
Rs 1,290 upwards. Details: bcbgeneration.com
— Rashmi Rajagopal Lobo