Couturier Raji Anand extends her flair for reconstructed temple jewellery to hair accessories
Wearing her heart, quite literally, on her hair, jewellery and accessories couturier Raji Anand adds a bold new line of hair accessories and head gear to a�?MadRasa��, her line of statement jewellery, saris and stoles. No stranger to fashionistas in Chennaia��actress Suhasini Maniratnam, entrepreneur Nina Reddy and danseuse Anita Ratnam are some of her clientsa��the city-based designera��s modern interpretations of temple jewellery have become much sought after in the past three years, since their inception. Anand herself has been designing for the past eight years. Her limited-edition collection also bears her characteristic bohemianA�chic.
a�?I use motifs that display my a�?Southie connecta��,a�? laughs the sociology postgraduate-turned-designer. a�?Such as the suryan and the chandran. Every piece from my workshop is carefully hand-stitched and, sometimes, even one little piece can take an entire day to complete.a�? The effervescent 37-year-old works with a resplendent palette of velvet, beads, zardozi, sequins, tiki work and South Indian temple motifs to create her inspired pieces. a�?My jewellery is very bold and I do a lot of larger pieces, which sometimes dona��t suit my younger clientele. So I came up with this capsule collection of hair bands especially for them. Turns out, everybody loves them,a�? she beams. Offering velvet hair bands (and a few elasticised ones) encrusted with sequins, beads and the like, and accessories including maang tikkas made of gold-toned temple jewellery and beads, Ananda��s versatile hair accessories can be used to dress up both ethnic and modern ensembles with panache. a�?Ia��m inspired by everything!a�? she exclaims of her creative process. a�?Often, the design for a statement piece just comes to me when I sift through all the beads in my glitter box,a�? she explains. The self-taught designer professes that she has a keen a�?eye for detail. And I am very, very particular that my studio is only responsible for limited-edition, original designs with the very best of workmanship.a�? Fans of Anand will also be pleased to know thatA�herA�distinctive jewellery is now available at stores in Bangalore, Hyderbad, Ahmedabad and Colombo.
For custom orders, email firstname.lastname@example.org.
Rs 999 onwards. Available at Amethyst. Details: 28541917