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    Merchandising site Goal Squad stocks up on new products, including Bayern Munich

    In 2011, Aashay Shah was hooked to a little figurine of Brazil’s Ronaldo that he got from a friend (who had bought it from SoccerStarz, a UK-based global dealer in collectible footballer statuettes). However, when the Mumbai-based businessman tried to buy more, he found it difficult. So he collaborated with his brother, Rushang, contacted global football clubs, their merchandise partners and others, before launching Goal Squad in January 2014. The site retails official merchandise from Europe’s top clubs—think Real Madrid and Barcelona, along with British heavyweights like Manchester United, Chelsea, Arsenal and more. Categories include accessories, clothing, bags, scarves, and even footballs.
    Revealing plans to introduce the merchandise of Bayern Munich, the German giants, Newcastle United and Tottenham Hotspurs, Shah says, “We get around 1,000 orders a month—it varies according to the season and the teams’ performance,” adding that table-toppers Chelsea and Real Madrid’s products are currently hot sellers. Apart from the figurines, their shot glasses and captain arm bands are popular, too. Those looking for jerseys will be disappointed though. “Companies like Nike and Adidas want us to complete two years in the business before they will tie-up with us,” he admits. Talking about venturing into other sports, Shah says basketball and cricket are in the pipeline.
    Figurines from `499 onwards. Details: goalsquad.com

     Karan Pillai

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