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Rahul Bhattacharya on how to ace the YouTube game
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With an ever-growing fan base, the YouTube channel Quick Response Team
is getting millennials to talk about tough issues like rape, Section 377 and the truth about periods. While, in fact, this may not be the safest bet for topics in a country where everyone takes offense, New Delhi-based Rahul Bhattacharya, the channelai??i??s founder, says itai??i??s easy not to rub people the wrong way. ai???Our content is usually a mix of social issues and current affairs. The topic could be something that makes you uneasy and think. But it is all about how situations are handled. Moderating questions reduces the chance of making things seem offensive,ai??? he says.
Having launched their channel in September 2015, QTR, as they call
themselves, has 104 videos and over
255, 611 subscribers. With other creative firms vying for a spot in the vox pop niche, he is quick to admit that involving the viewers as a part of their creative process has benefited them in term of subscriptions. ai???We also use a lot of our viewersai??i?? suggestions and questions. I think we have benefitted by involving them as a part of our creative process,ai??? he adds.
Over the course of the year, Quick Response Team has collaborated with the likes of comic and actor Abish Mathew and has had a couple of quick snippets with comedians Kenny Sebastian, Tanmay Bhat, and Rohan Joshi. Choosing to remain tightlipped about their plans for the coming year, Rahul does let in that the channel has an ai???end of the yearai??i?? special lined up.
Details: youtube.com
ai??i?? Rebecca Vargese


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