Rahul Bhattacharya on how to ace the YouTube game
With an ever-growing fan base, the YouTube channel Quick Response Team is getting millennials to talk about tough issues like rape, Section 377 and the truth about periods. While, in fact, this may not be the safest bet for topics in a country where everyone take offense, New Delhi-based Rahul Bhattacharya, the channel’s founder, says it’s easy not to rub people the wrong way. “Our content is usually a mix of social issues and current affairs. The topic could be something that makes you uneasy and think. But it is all about how situations are handled. Moderating questions reduces the chance of making things seem offensive,” he says.
Having launched their channel in September 2015, QTR, as they call themselves, has 104 videos and over 255, 611 subscribers. With other creative firms vying for a spot in the vox pop niche, he is quick to admit that involving the viewers as a part of their creative process has benefited them in term of subscriptions. “We also use a lot of our viewers’ suggestions and questions. I think we have benefitted by involving them as a part of our creative process,” he adds.
Over the course of the year, Quick Response Team has collaborated with the likes of comic and actor Abish Mathew and has had a couple of quick snippets with comedians Kenny Sebastian, Tanmay Bhat, and Rohan Joshi. Choosing to remain tightlipped about their plans for the coming year, Rahul does let in that the channel has an ‘end of the year’ special lined up.
— Rebecca Vargese