With a range of quirky saris, Preetham Jukalker aims to make a sustainable fashion move
SELF-CONFESSED handloom lover and designer Preetham Jukalker moved to Hyderabad from Mumbai a year ago, to work closely with Pochampally weaves. “I wanted to build my own brand of eco-fashion instead of adhering to fast fashion norms,” says the designer. He has A-listers from the Telugu film industry patronising his label – like Raashi Khanna who is often spotted in his ikat saris while Rakul Preet Singh and Lakshmi Manchu donned the pocket saris on recent occasions. Keeping the principles of sustainability in mind, he has unveiled a new line of customised clothing launched in December called ‘All about Ishq,’ featuring saris with a contemporary twist. “I offer saris paired with cropped shirts and a bow belt. The bow belt and the crop shirts can be paired with skirts, denims and saris,” says the 29-year-old designer.
Close to nature
“The idea for my customised line struck me when one of my clients, had an Arabian night theme for her sangeet in Kerala and wanted pieces in ikat with a Sufi touch. That is when I made her ensemble with Ishq written artistically all over it in Arabic,” shares the designer. In his new line, expect a mix of Mangalgiri and Narayanpet cotton as surface embellishments. The ikat collection also features natural elements like shells and tassels for some drama.
The garment that Jukalker says has everyone’s attention in the city’s fashion forward collective are his range of ‘Ikat pocket saris’. This multi-functional ensemble that spells boho chic became a favourite with his clients and the designer admits he had not anticipated its popularity. “One day, I decided to play around with leftover pieces of fabric, added a pocket to the sari and draped it on a mannequin. I thought it looked smart. This was just before one of my exhibitions in Bengaluru where I created only one piece and it was sold instantly,” says the designer.
“My range is all about comfortable silhouettes, and we see to it that we are size inclusive. I have a standard size 40 which fits women of several bodytypes,” says the designer.
Price: From Rs 9,000 onwards for saris, Details: facebook.com/Preetham-Jukalker
— Paulami Sen