Mridulika Menon on Samasta turning two and the allure of a four-pointed star blossom
Designer Mridulika Menon Madiraju has a lot to celebrate on April 1. Besides her flagship boutique in Alwarpet turning two, she is ready with her all-new Spring/Summer line, Ixora.A� Inspired by the namesake blossom commonly found brightening Chennai gardens, Madiraju shares that, a�?I have incorporated its colours in our summer collection. You can expect bright pinks, yellows and oranges.a�? Madirajua��s latest offering uses hand-crafted cottons and light silks. a�?We have smart tunic dresses, silk skirts, cropped tops and kurtas,a�? she says.
For a cause
Known for her versatile silhouettes, the 35-year-old talks about the past two years. a�?Wea��ve learnt so much from our discerning customers, who we like to call the global Indians,a�? she says. The daughter of textile designer Arundhati Menon, who started Shilpi boutique more than three decades back, Madiraju says, a�?She (my mother) instilled in us the need to revive and promote handwoven, natural fabrics.a�? In the past two years, the busy a�?mompreneura�� believes that Samasta has done just that by establishing the timelessness of Indian textiles. a�?You have to appreciate these as works of art,a�? says Madiraju in conclusion.
Rs. 950 onwards. At CP Ramasamy Road, Alwarpet, Details: 42721110, samastaonline