Mridulika Menon on Samasta turning two and the allure of a four-pointed star blossom
Designer Mridulika Menon Madiraju has a lot to celebrate on April 1. Besides her flagship boutique in Alwarpet turning two, she is ready with her all-new Spring/Summer line, Ixora. Inspired by the namesake blossom commonly found brightening Chennai gardens, Madiraju shares that, “I have incorporated its colours in our summer collection. You can expect bright pinks, yellows and oranges.” Madiraju’s latest offering uses hand-crafted cottons and light silks. “We have smart tunic dresses, silk skirts, cropped tops and kurtas,” she says.
For a cause
Known for her versatile silhouettes, the 35-year-old talks about the past two years. “We’ve learnt so much from our discerning customers, who we like to call the global Indians,” she says. The daughter of textile designer Arundhati Menon, who started Shilpi boutique more than three decades back, Madiraju says, “She (my mother) instilled in us the need to revive and promote handwoven, natural fabrics.” In the past two years, the busy ‘mompreneur’ believes that Samasta has done just that by establishing the timelessness of Indian textiles. “You have to appreciate these as works of art,” says Madiraju in conclusion.
Rs. 950 onwards. At CP Ramasamy Road, Alwarpet, Details: 42721110, samastaonline