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    A conference that seeks to help startups up their design game

    The Design-up Conference at NUMA this weekend promises to teach startups the importance of design and how to leverage it to make a difference in their business. “Start-ups don’t always have the infrastructure to focus on design, so we’ll help them
    understand and explore this
    facet of their business,” says Jay Dutta, the brain behind the event.
    Dutta was hired as a venture advisor at SAIF Partners, who have been the venture capitalists behind companies such as MakeMyTrip, Paytm, Urban Ladder and more. What he does is advice startups on the best ways to utilise design. “I thought of taking this forward and creating an event for many other startups who don’t have access to such information,” he adds.
    The event has an impressive line-up of speakers. Jamie Myrold, who is the vice president of design at Adobe will speak about the value of design-led initiatives and how they transform products, businesses and behaviours. Ashish Goel, the co-founder of Urban Ladder will give a talk on his journey of building and scaling a startup, which is so sharply focused on good design. Anshuman Bapna, the chief product officer at MakeMyTrip will speak about how designers can significantly help product startups discover the elusive product-market fit.
    “Finding what is worth building is a survival skill in the Internet space. I’ll talk about my journey as both a startup founder and a product leader at a large company,” says Bapna.
    While the first day will only have talks by the guests speakers, the second day is more interactive with workshops for the participants.
    The Collaborative Sketching workshop, hosted by UX
    specialist Praneet Koppula, will help one master high impact design methods. City-based designer/ illustrator, Ranganath Krishnamani will be hosting a session titled visual magic of iconography.
    “The aim is to give a comprehensive guide to how design can help start ups through the examples of personal stories, guided lectures and practical experiences,” sums up Dutta.

    Tomorrow. 10 am
    onwards. At NUMA, Church Street. Tickets (`1,250 upward) on designup.io

    — Anagha M

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