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    Kalki Koechlin on the second season of Your Wish is My App

    INDIA’s first and only app reality show, the Nokia Lumia – Your Wish is My App, is back with its second season. The contest, which gives people an opportunity to submit their ideas for mobile applications (the best of which will be developed for the Windows Phone Store), attracted over 38,000 ideas last year. This year, the organisers expect over 50,000.

    The show will be judged by NDTV techeratti Rajiv Makhni, entrepreneur and angel investor Vishal Gondal, Naukri.com’s founder and executive VP Sanjeev Bickhchandani, New York-based celebrity chef Vikas Khanna and Bollywood actress Kalki Koechlin.

    Koechlin gets candid about the contest. “I will be judging the contestants on the basis of originality and practicality. It can be a serious app or a game as long as it is something that works well and holds my attention,” says the actress who has around 10 apps on her phone and loves changing them on a regular basis. “Right now, my favourite app is Quizup, a trivia quiz game. It’s brilliant to pass the time while waiting in the vanity van.” On developing an app, she says, “Perhaps I would invent an app that is like a personality quiz. A bunch of psychological questions that you can put to acquaintances to understand how they think and behave.”

    Though the actress is judging the event, she admits she is not a gadget person. “I have to say, my phone is my best gadget. I still like these heavy little rectangular things called books,” she laughs. As far as the industry is concerned, Koechlin says, “I follow bloggers Miss Malini and Gul Panag on Twitter and they are both super tech-savvy.” And for those who aren’t hooked on to apps, she says, “Wish you an appy life.”

    You can send in your ideas until March 3, either on Nokia India’s Facebook page or by SMSing <YWMA> <YOUR IDEA> to 55555
    Mrinalini Sundar

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