Mumbai’s Le Mill joins other boutiques on international portal Farfetch
Getting recognition on an international fashion storefront is no easy job. That’s why you have to hand it to Mumbai’s Le Mill boutique for making it to the global online fashion portal, Farfetch. It’s a first for any Indian boutique and Le Mill, launched by three expats in a rice mill in 2011, deserves the spot, say critics. The portal brings together more than 290 independent boutiques, from Paris, New York and Milan.Le Mill bagged the Superstore award earlier this year from Farfetch, thanks to an eclectic selection of designers like Péro by Aneeth Arora and Sabyasachi Mukherjee as well as major labels like Isabel Marant and The Row. “Le Mill shone through in their creativity and the wonderful aesthetic of the store,” says Susanne Tide-Frater, brand and strategy director of Farfetch, who also released a Bollywood-inspired fashion film called Dishoom to honour their first Indian Superstore winner. “It’s a fun, action-packed 90-second film showcasing a classic Bollywood fight scene updated for the 21st direction, with labels like Kenzo and Giuseppe Zanotti, worn in the film,” offers Frater.
Le Mill’s capsule collection on the portal has a line by Mukherjee as the highlight. “The collection is curated keeping in mind the global audience, with Indian designers like Savio Jon and Pero. Mukherjee designed western silhouettes with simple monotone embroidery for Le Mill,” says one of the founders Cecilia Morelli Parikh. When browsing through Farfetch, save some time for the editorial features on tours and Indian authors which come with inputs from Le Mill’s founders.
Starting price for this line is from Rs9,944 onwards. Details: farfetch.com
— Madhuwanti Saha