The brand’s new products turn invasive cosmetic treatments into topical creams
Beauty is no longer a luxury, it’s a lifestyle. Keeping that in mind is Avon, with its cutting-edge, patented products. “Most people ignore skincare on a daily basis and then want quick fixes from doctors and plastic surgeons. Avon’s products are in tune with these invasive treatments,” says cosmetologist Mohit Narang, who recently joined the brand as its skincare expert.
Like the brand new Anew Vitale line. “A protein called Stress Protein 1 is key to keeping our matrix skin proteins strong,” explains Narang. “Avon’s ProEnergy Complex—the base for the Vitale line—is formulated to stimulate the production of SP1.”
The brand is also proud of their Anew 360° White Skincare Range. “Our palms have something called Palm Sustaining Protein, which suppresses melanocyte growth and pigment production, making it whiter. The 360° topical cream boosts your skin’s PSP levels,” says Narang. Also on shelves is theA-F33. “Based on Nobel Prize-winning research, Amino Fill 33 does away with collagen blockers, giving you younger, firmer skin in just six days,” he says.
Narang has been key in bringing new trends to the country. “I introduced mesotherapy in India as well as advanced skin treatments like caviar DNA deposit, stem cell treatments and injectable lipolysis,” he says. When asked about the latest fad abroad, he promptly lists cryolipolysis. “Also called cool sculpting, it is controlled cooling of subcutaneous fat. So when the body’s temperature is brought back to normal, the fat melts away.” From Rs. 499 onwards. Details: in.avon.com
–Surya Praphulla Kumar