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WhatsApp wedding invites to those that come with personalised voice messages, the entire range is interesting

-Swapna Sundari

This week, I got invited to a couple of weddings. Interestingly, all of them were WhatsApp invites although with a personal touch. I was reminiscing about those days when we used to go through various fancy invitation cards friends and relatives used to give. The cards were distributed by a couple dressed in traditional finery and they always added a personal touch to it by remembering our names, the good times we had and insisted we come for the wedding two days ahead.

The invites cost would be anywhere from Rs 50 a card to a few thousands for expensive gold-plated ones. There are earmarked areas in Hyderabad which cater to the weddings cards alone. The cards typically had gold-embossed images of their favourite Gods or a sequence like Rama-Seeta or Meenakshi-Sundar wedding to add grandeur to it and lend a divine touch. But it has all changed to a mere digital message with no frills. Sounds disappointing, but it makes a lot of sense.

While we all admire the wonderful image of the deity image on a card, we had no clue what to do with so many cards after the event. Our trepidation towards divine wrath kept us away from disposing it off. We could neither throw away nor stack them up. Before we realise they became a whole library filled with dusty memories. Oh, the guilt of having to throw away embellished Radha-Krishna and Ganesha cards.
Luckily, the text or Facebook invites have resolved such hassles. Plus it adds the convenience of reminders even just before the event. Yes, the glitterati is missing but we also have well-designed images that are now being sent as a WhatsApp attachment. Now the biggest boon with this format is of course that you don‘t need to drive kilometres in the hot sun to give a sweaty invitation card. It is cool, convenient and practical.
While on invites, I remeber this elaborate invitation which was visibly luxurious and was accompanied by a box of nuts and sweets. Now that is real style. Another invitation came in with an embedded audio message. This was an innovation by actor Sai Kumar. It was pretty personal, considering that he is a voice artist.

If it’s an invitation card for which one would spend hundreds and hours visiting friends, it better have an innovative touch like this one. When I get such cards, I always have a word of appreciation for the city folk who have the ability to adapt to new ideas and keep it practical at the same time. That is innovation with inspiration for me.

—  The writer is a popular TV show host, radio jockey, professional singer… and most importantly, a hardcore Hyderabadi)

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