Channel tropical beauty with Nicobar by Good Earth
Simple and relaxed, yet super chic, the brand, Nicobar takes its inspiration from its namesake. Channeling a tropical vibe throughout its collection, it is the sister label of Good Earth. And while Good Earth is geared more towards luxury and occasion wear, Nicobar focuses on everyday luxury, explains design head (clothing), Aparna Chandra. “Quite simply, it’s fuss free and stylish, all at the same time,” says Chandra, who has in the past worked with fashion photographer Prabuddha Dasgupta, and even had an eponymous label, which she shut down a little over a decade ago. “This has been brewing for close to two years now. The people at Good Earth wanted to start a more casual brand that shared the same value system,” she explains.
Their first collection, currently available, is largely monochromatic with bursts of bright fuchsia, lemon, and sunshine yellow. Floral patterns, stripes and polka dot prints too make their way onto the most exquisite racer back and wrap dresses, kimono and crop tops, apart from slouchy trousers, culottes, shorts and skirts. “Black, white and gray dominate, while pops of pink, yellow and blue give it some depth. The florals serve to soften things up. The fabrics we use are all 100 per cent natural. So expect various types of cotton, linen, and silk,” shares Chandra. Whether it’s the simple yet pretty flouncy overlay jacket in white with a single button closure, made from khadi (to be teamed with their vintage camisole slips), or the almost angelic and delicate Chanderi off-shoulder tie top in ivory, the looks are very boho, contemporary and relevant. For men, the range of kurtas, shirts and trousers is limited and basic, but their focus on craftsmanship and quality surely sets it apart.
The special travel section features a fine selection of tops, trousers, dresses, overlays, bags and packing essentials (think pouches, passport sleeves and wash bags). Their scarves in bright yellow, hot pink and minty green serve to infuse some colour into the mix.
An extension of their clothing line, the home decor section too gives off a relaxed, easy vibe. With an aim to ‘turn houses into homes’, the collection is contemporary and boasts stone, slate, marble and glassware that have been fashioned into the most elegant dinner plates, salad bowls, cheese boards, cake stands, mugs and platters. The bedding and table linens are also simple, crafted from cotton in subdued shades of grey and off white with touches of fluorescent green, fuschia, mint, tangerine and navy to keep things interesting.
Having opened one store in Kala Ghoda, Mumbai and launched their online store, Nicobar next plans to set up shop in Delhi by the end of the month.
Rs 350 upwards. Details: nicobar.com
— Rashmi Rajagopal Lobo