In a space that’s lacking gender-specific shows, Chennai Live’s Man Friday—a show that discussed men’s issues—filled a vacuum. And when it went off air in December last year, it was sorely missed. Now the radio station—one of the few to have content-driven programming—is back with something new. “Man on the Edge is a one-hour show that talks about ordinary men who live extraordinary lives. It is part of Niladri’s three-hour segment, Evening Drive,” explains Franklin John, the producer.
The big dream
The show, which went on air last week, is expected to have a 40-episode run (to end sometime early next year), and John says they aren’t targeting any particular demographic. “It will appeal to all because we plan to feature a wide variety of interesting people (mostly Chennai denizens) who have big dreams,” he says. The first guest on the show was entrepreneur Sarathbabu Elumalai, an alumnus of IIM Ahmedabad and BITS Pilani, and a local hero. “Our format is more like a radio documentary—so the guest will talk about where he started in life, what he’s doing now, and what his goals are. For instance, Sarathbabu wants to employ one lakh people,” he adds.
According to John, the show’s USP is Niladri—who has a way of bringing out stories—and the research that goes into it. “It’s too early to talk about how well the show is doing, but the initial feedback has been really great. And our next one—which may feature a 26-year-old Dindigal boy whose dream in life was to go to Loyola College, and now runs a centre to educate others—promises to be a good one, too,” John signs off.
Every Thursday, from 8 pm to 9 pm. Details: facebook.com/chennailive104.8
—Surya Praphulla Kumar