Gulmoharlane.com offers handcrafted living room furniture with heritage accents
Hen Saurabh Ailawadi and his wife, Shweta Mewara, were looking for inspiration to set up a furniture store, they found the perfect setting in the Pink City. Brimming with highly skilled craftsmen and influenced by the alluring architectural aesthetics, Jaipur forms the base from where their online venture, Gulmoharlane.com operates. “The name, Gulmohar Lane, sounds very Indian, bringing back memories of summer evenings, and streets lined with the flaming orange of its flowers,” explains Ailawadi.
Having worked in design for over 10 years, the duo wanted to create simple, tasteful products. The designing is handled by Mewara, while Ailawadi takes care of the business end of things, making their start-up a cohesive unit.
“We’ve started with living room furniture because we found a gap in the market for genuinely good wood furniture. When you’re buying sofas online, all you can see is how they look. Until it arrives at your doorstep, you have no clue if it’s going to be comfortable. So while we aim to make our products good looking, we also pay attention to comfort and quality,” shares Ailawadi.
Down to business
Though Ailwadi insists that it’s not a luxury brand, he rates it higher both in quality and cost than competitors. “It’s simply because the fabrics we use are designed by us from scratch, our highly skilled karigaars employ the eight-way hand-tied technique of coiling the springs and the wood used is either mango, sheesham or teakwood; never plywood,” he reveals.
Whether it’s hand-tufted or classic sofas you’re after, you’re sure to find a match in their extensive collection which includes a cross section of styles like the Chesterfield, Soho, English Roll Arm, Empire and Gulmarg. You can also browse ottomans, benches, wingbacks, coffee tables and leather arm chairs. Most of the pieces come in classic shades like walnut, dark chocolate, beige and indigo but a few like the Paris ikat collection, infuse some much needed colour. The leather for their timeless wingbacks are sourced from an exporter who supplies to Bottega Veneta and Louis Vuitton and colours include ebony, chestnut and espresso. An interesting feature is that buyers can customise the product of their choice, be it the fabric, the size or the fill (with options like polyfibre and down feathers). The duo is now focusing on including other products like cushions and mirrors apart from hand-tufted beds.
Rs 11,500 upwards.