There seems to be no stopping the surge of online snack and sweet websites in the country. Months after Snacksexperts and Sweet Karam Coffee were launched, we get to see another in the fray, called Bind Bind. Launched earlier this month (October 2), it is the brainchild of a group of three friends based in Bangalore —
S Bharath, S Ravi and S Sriram. “Our aim is to connect or ‘bind’ native manufacturers with urban consumers, hence we named the website BindBind,” informs M Raja, who joined the team later as the business development manager of the company.
In the food section, expect to see grocery items like oil, spices, rice (kaikuthal and Kerala) and millets (red cholam and ragi) sharing space with jaggery variants like gunduvellam and karupatti (suagrcane and palm, respectively). For the sweeth-toothed there are plenty on offer, like the the famous iruttu kadai halwa from Tirunelveli, varki from Ooty, Kerala chips, macaroons from Tuticorin, traditional sweets like palkova, then mittai (honey sweets), dates halwa, home made chocolates from Ooty, and many more. For your daily mornings, choose from brands of coffee powders to organic green and black teas.
They have tied up with over 100 vendors from across the country already, but Raja admits It was no cake walk. “We personally located these manufacturers and personally visited each one of them to explain our concept and vision,” he shares, adding that they are in the process of finalising deals with vendors from places like Kashmir and Kanyakumari too. However it’s not just food items that they deal in. Other traditional products like Tanjore dolls, aranmula kannadi from Kerala, Rajasthani black bangles and bamboo showpieces can also be found on the site. Delivery within Bangalore for free, with pan-India operations to start by year end. Prices for food items from `18 onwards. Details: bindbind.com
— Karan Pillai