Hyderabada��s Shilpa Reddy says she always has a separate collection for this city
At the Gionee India Beach Fashion Week in Goa, Hyderabad-based designer Shilpa Reddy is showing her resort wear collection that is inspired by the colours and fluidity of the sleepless oceans. a�?I have used fabrics such as organza, chiffon, and chanderi for the collection. This is also the first time Ia��ve created something this feminine. Since the theme is destination weddings, I wanted to use fabrics that are light, easy to handle, and romantic,a�? she says.
Speaking of her hometowna��s interest in fashion, Reddy says, a�?They are big spenders, but people here spend more on the traditional attire for weddings and other festivities.a�? Therefore, Reddy often makes changes to her collections that she showcases in some of the leading events elsewhere in the country.
a�?What I design for Hyderabad is veryA�different from what I show in Mumbai. I create different necklines, and even the mid riffs are not the same. Keeping the customer in mind, the Goa collection can easily be manipulated with longer skirts,a�? she explains.
Nowadays however, for mehendi, sangeet or even cocktail parties, the fashionistas of Hyderabad are experimenting with western gowns. “That is mostly restricted to the elite population,a�? she adds.
Rs 10,000 onwards. N-Asian, Road, 59, Jubilee Hills, Hyderabad. Details: 9951656840