Designer Purvi Doshia��s new line is all about natural dyes and fabrics
Her latest prA?t collection might be called a�?I Dona��t Carea��, but ita��s anything but indifferent. In fact, contemporary designer Purvi Doshia��s new line is all about responsible fashion, and being conscious. a�?The collection is about making a statement. Ita��s to say I dona��t care if my outfit is sexy or not but I care that ita��s made out of handwoven fabric in natural dyes. Often people dona��t understand that the fashion industry is one of the biggest contributors to pollution, and this collection is to say that my colours dona��t pollute,a�? she says.
Doshi believes in holding on to the traditions of India by making aesthetic garments in khadi. Her line of designs comprises Indo-Western silhouettes and styles that highlight the best of fusion fashion. a�?Ita��s important that I keep my designs trendy and contemporary. My clients dona��t buy my creations because ita��s made out of plant-based dyes, they buy it because they are up to date with trends. However once they do, I know I can explain how the natural fabric and colours are used to make that one garment,a�? she says.
a�?I Dona��t Carea�� includes Indo-Western outfits such long dresses, handwoven saris, petite short dresses, tunic tops, suits, kurtas and more. The embroidery and the handcrafted patterns redefine modernity with a hint of authenticity. The different shades of colours used include brown, yellow, off-white, wine red, turkey red, indigo, and the range is available for sale on her website.
a�?We have used a lot of khadi for the collection and the hand-embroidered motifs are inspired by animals and birds. The drapes are funky with sophisticated silhouettes and subtle colours,a�? she adds.
Rs 7,000 onwards.
a�� Nandini Kumar