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    UK brand, Cath Kidston sets up shop in India Alzheimer’s drug treatment aricept

    With loyal customers such as the Duchess of Cambridge (Kate Middleton) and pop idol Taylor Swift, British brand Cath Kidston needs no introduction. Famous the world over for their quintessentially English floral patterns the brand opened their first store at the popular Ambience Mall in Gurgaon in October last year. The international brand joins fashion retailers Coach, Longchamp and Massimo Dutti who launched in India earlier last year.
    What started as an eponymous boutique in West London in 1993 by interior designer Cath Kidston is now a A?250 million legacy with stores across the world. Partnering with company Planet Retail Holdings in India ai??i?? whose other brands include Accessorize and Wacoal ai??i?? CEO Sandeep Goenka is enthusiastic about the
    response, ai???We noticed a growing number of online orders from India, which mirrors the countryai??i??s growing economy, so we think that India could potentially become a very successful market for us,ai??? he says.

    Sandeep sheds light on the British designerai??i??s legacy and explains, ai???OriginallyAi??inspired by taking traditional prints and using itAi??in aAi??fresh, surprising and modern way, Cath began toAi??design herAi??own unique printed textiles and used them toAi??create simpleAi??practical everyday products.

    One of theAi??first ai???Cath Kidstonai??i?? products was a printed ironing board cover. Practical, quirky and with a distinctive floral print, itAi??has comeAi??to epitomise the Cath Kidston look and remainsAi??an iconicAi??item in the collection to this day.ai???

    Sandeep gives us an insight into the design process. ai???Christine Hafsten (in London) is currently the design director for the brand and heads the 14-member design team. The designers find inspiration everywhere; from researchAi??trips and holidays, toAi??books and theAi??nature. They are always looking forAi??subjects that capture iconicAi??British traditions and scenery.Ai??”

    Expect cheeky white cats on a pastel blue background, peonies, pansies and magnolias adorning the latest Spring-Summer ai??i??17 collection. They also have a collaboration with Disney which features Mickey Mouse, Minnie Mouse and Winnie-the-Pooh prints on kidai??i??s clothing, bags, lunch boxes and water bottles.

    The products available in India are the same collections available in stores across the world. Bestsellers include the retail starai??i??s handbags, luggage and homeware comprising tea sets, coffee mugs and lunch boxes. We recommend the brandai??i??s colourful PVC and cotton totes, as well as childrenai??i??s school bags and luggage (also in the distinctive brightly-coloured PVC and inner cotton lining) which are virtually indestructible and easy to clean ai??i?? another facet of Cath Kidston that makes the brand popular.We like the joyous prints (including terrier dogs and vibrant garden birds) on a gamut of useful household accessories like aprons, umbrellas, phone covers, spectacle cases, key chains and more. It is the brandai??i??s unique combination of quality, accessible prices and vintage British prints that ai???…entice customers the world over. The brandsai??i?? ai???Britishnessai??i??, sense of humour and fun really engage our customers.ai??? affirms the India business head.

    ai???The original inspiration for the brand remains the same 23 years on; creating distinctive, vintage-inspired prints and applying them to modern products,ai??? he adds. At present there are no plans to launch an Indian online boutique since their British site delivers across the globe.
    `145 upwards.
    ai??i?? Shibi Kumaramangalam


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