Home Bangalore Know the players

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    PEPPERFRY
    45 lakh plus visits a month
    Has 11 distribution and fulfilment centres in
    the country and employs over 500
    Buyer Hotspots: Bengaluru, Mumbai, Pune,
    New Delhi, Ahmedabad, Chennai

    FABFURNISH
    Registers over two lakh visitors and 2,500 orders per day. Buyer profile: Homemakers in the age group of 26-45 years. Hotspots: Delhi, Bengaluru, Mumbai, Chennai, Kolkata, Hyderabad. Top sales: Diwali Sale (November 2014); Flash Sale (June 2014); Furniture Frenzy Festival (February 2015); Furniture Frenzy Festival (Holi weekend)

    URBAN LADDER
    Registers close to one million
    visitors a month
    Buyer profile: 25-45 age group
    Hotspots: Bangalore, Mumbai and Delhi
    Top sales: Only on special occasions

    TIMBOR
    An average of 150,000 hits a month
    Buyer profile: Owing to their in-house manufacturing, they attract several designers and architects, besides individuals and homeowners. Hotspots: Bengaluru, Chennai, Pune, Delhi NCR, and Ahmedabad. Top sales: Entire room packages have worked best, like their Bedroom Sets promotion.

    GULMOHAR LANE
    An average of 500-600 visits a day
    Scaled up to 30 employees from
    two, in two months
    USP: They send home fabric
    swatches for customers who wish
    to see what the actual product
    will look like
    Best sellers: The Chesterfield
    and Colton collections

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