If bold and edgy is your style, then the latest online portal Koëcsh is the place to surf. It has been launched by designer Kresha Bajaj, who believes this brand fills a void in the market. “It has everything, from fun and crazy to weird and cool, for any age and budget,” Bajaj offers. The alumnus of London School of Fashion and FIDM (Los Angeles) shares that the name was created as a twist to her name. “I wanted something that had no visual attached to it, no connotation, whether negative or positive.” Expect vintage boutique (YSL, Dior and Jean Paul Gaultier jewellery sourced from New York and Paris), gold-spike tipped sneakers, and clothes designed by Bajaj herself.
What to expect
The website’s official launch in Mumbai last month was attended by Bollywood celebrities like Dia Mirza and NBA players Sacramento Kings. “Post the launch, our registrations have gone up by 260 per cent,” says the excited founder who is a proud retailer of LA shoe designer Jeffrey Campbell shoes. “We are the only ones to sell it exclusively in India. Also, each piece from the vintage section has a description and something on its history,” explains Bajaj who assures us that each piece enhances the shape of the body. “The clothes range from floral bustiers, to classic LBDs to chic collar pieces,” says Bajaj who doesn’t believe in seasonal fashion. “We believe in fast fashion. Everything doesn’t necessarily need to follow one direction. One day I could create something completely bold and daring and another day it could be an embellished maxi dress,” she says.
Also not to be missed are the bling iPhone covers and quirky jewellery organisers. Koëcsh, also offers a loyalty program for their frequent shoppers and registered users called Koëcshies. “When a ‘Koëcshie’ spends over `25,000 in a calendar year, they get upgraded to a VIK (Very Important Koëcshie) status and have access to the VIK section, first dibs on new products and exclusive offers. We are also willing to create custom-made products,” she offers.
Priced from Rs 400 and Rs 42,000. Details: koecsh.com
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