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    If bold and edgy is your style, then the latest online portal KoA�csh is the place to surf. It has been launched by designer Kresha Bajaj, who believes this brand fills a void in the market. a�?It has everything, from fun and crazy to weird and cool, for any age and budget,a�? Bajaj offers. The alumnus of London School of Fashion and FIDM (Los Angeles) shares that the name was created as a twist to her name. a�?I wanted something that had no visual attached to it, no connotation, whether negative or positive.a�? Expect vintage boutique (YSL, Dior and Jean Paul Gaultier jewellery sourced from New York and Paris), gold-spike tipped sneakers, and clothes designed by Bajaj herself.

    What to expect

    The websitea��s official launch in Mumbai last month was attended by Bollywood celebrities like Dia Mirza and NBA players Sacramento Kings. a�?Post the launch, our registrations have gone up by 260 per cent,a�? says the excited founder who is a proud retailer of LA shoe designer Jeffrey Campbell shoes. a�?We are the only ones to sell it exclusively in India. Also, each piece from the vintage section has a description and something on its history,a�? explains Bajaj who assures us that each piece enhances the shape of the body. a�?The clothes range from floral bustiers, to classic LBDs to chic collar pieces,a�? says Bajaj who doesna��t believe in seasonal fashion. a�?We believe in fast fashion. Everything doesna��t necessarily need to follow one direction. One day I could create something completely bold and daring and another day it could be an embellished maxi dress,a�? she says.

    A�Loyalty rewards

    Also not to be missed are the bling iPhone covers and quirky jewellery organisers. KoA�csh, also offers a loyalty program for their frequent shoppers and registered users called KoA�cshies. a�?When a a�?KoA�cshiea�� spends over `25,000 in a calendar year, they get upgraded to a VIK (Very Important KoA�cshie) status and have access to the VIK section, first dibs on new products and exclusive offers. We are also willing to create custom-made products,a�? she offers.
    Priced from Rs 400 and Rs 42,000. Details: koecsh.com

    Kreshaa��s pick
    ? KoA�csh Signature Collar: A bold alternative to the necklace, for a a�?Gaga-esquea�� addition to an outfit
    ? Jeffery Campbella��s Shadow STD: These diva shoes, meant for the fashion-forward, take any outfit to another level
    ? KoA�csh Signature Dress: Our version of LBD is created with a boned bodice, and tons of crisscrossed gold metal chains that enhances all the necessary curves

    a��Madhuwanti Saha


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